Advertisements On Television

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fact that quite often people are cynical about advertising and are steeled not to believe what they see on television.
One of the most popular times to introduce an advertisement is during the Super Bowl. This offers advertisers one of its potentially widest television audiences. It is also a very desirable audience, because unlike most audiences, rather than flipping from channel to channel, individuals are more intent upon staying with one channel. The audience also tends to be male, reasonably wealthy, and young, thus all possessing factors that insure the audience members have a great deal of unlikely to be saved, potential 'consumer dollars' to spend on a wide range of products. One reason why younger audiences tend to be desirable as well to advertisers is that they tend to be more likely to change their buying patterns and try new products. This is one of the many reasons why Pepsi's Britney Spears 'Generation Next' ad was so hotly anticipated.
In this ...

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is by taste. By suggesting that the 'next' generation is going to choose Pepsi, and by associating the beauty and wholesome sexuality with Britney Spears with Pepsi, the message is clear. If one wants to be like Britney, or to be with Britney, chose the newer beverage of the young, new generation.
Or perhaps the message of the advertisement was not so clear. Overall the ad was judged to be a failure. What is not so clear about the advertisement is if in fact Pepsi is part of the "Next Generation," why the use of so much retro images and clothing while Britney sings a contemporary song? Isn't Britney part of a new generation rather than a past generation? Furthermore, the ad, rather ...

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