Advertising in Politics

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with shady stock deals such as Harkin Energy. He got into the "champagne unit" of the Texas Air National Guard at a time when their peers were being drafted and death in Vietnam, and then not fulfills its commitment jury of six years. He was governor of a state that was at the bottom of the rankings in education, health and literacy. His verbal errors were - and are legendary.
Bush hired Karl Rove, one of the most brilliant political operators ever, to repackaged his name as a brand. Instead of a Yale graduate who was descended from a blue-blood family from Connecticut, Bush was presented as step Texan problems. Instead of showing your home to 10,000 square feet in an area that is larger than that of Kennedy and Kerry compounds combined, Bush told everyone who lived on a ranch. Instead of defending his being the only presidential candidate in history convicted of a felony (drunk driving), Bush shifted the debate to President Clinton's adultery. While hobnobbing with ...

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about weapons of mass destruction in Iraq.
Consistency is the key, in the 2000 election, Bush became famous for giving the same speech over and over again with the same enthusiasm. Bush and all members of his team, loyalty to repeat the same message over and over again: Saddam Hussein was engaged in the 9 / 11 attacks. Tax cuts for the rich do not affect the fiscal deficit or the U.S. future. Problems only developed when the messages become inconsistent. For example, Bush tells reporters in Panama, "we do not torture" while Vice President Dick Cheney asked Congress for an exemption to a bill against torture question.
Naming is important, companies spend millions on ...

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