Advertising

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its meaning.
A key word used in this ad is "Strapped." The word "Strapped" implies that when you wear Nike shoes you will get a secure tight fit in the shoe. This makes the viewer think that he/she will be able to pedal with strength and the force of a train. Therefore the ad makes you think that the shoes will give one the power of a train engine and in the viewer's eyes makes the Nike biking shoes a superior product to own. Another key words that are used in this ad are "Machine." Machine gives people the thought of something that is close to perfect and doesn't get tried. Wearing Nike shoes allows the wearer to possess the mechanical power of a machine. The last key word is "Forced." This word says that this product makes it easy when you are forced to push on a bike like you have never pushed before. To the viewer this means that when the going gets tough the shoes will help the tough to get going.
A memorable image in this ad is a leg attached to the mechanical ...

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APPEAL: This ad's target audience is that of males 16 and older who play sports. This is obvious since the major figure in the ad is a male. This product satisfies the need to belong to the competitive group in the sports world. It also satisfies the need of personal self-esteem. By wearing this product you would be looked upon as a professional bike rider, which give you self-esteem. Finally, it satisfies a person's self-actualization needs. The product can give a personal sense of fulfillment because you wear what the pros are wearing and this also may push you to work harder. Also it gives you the sense of being a true athlete.

RESPONSE: The selling ...

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