Barack Obama Yes We Can Speech Analysis

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imagined that we�d have accomplished what we did here tonight.� This attracts the attention of the audience because he uses the inclusive pronoun, �we�. He is making the audience feel included and special, so that they truly listen to his speech.

He then uses second person when he says, ��you came out and spoke up for change.� This is Obama speaking directly to each and every member of the audience and brings the audience closer by doing this. Additionally, Obama uses the catch phrase, �There is something happening in America.� The phrase itself is powerful because it is meaningful to Americans, who are very passionate patriots and Obama alludes to the fact that there is a magical �something� happening in America, which gives the audience a warm, positive feeling. Both techniques add to the general a persuasiveness of the speech as well as appealing to the audience by praising them and looking into the future.

Obama drums in the phrase, �Something is happening� many times ...

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