Ben And Jerrys
Due to the societal shift in the twentieth century toward material gain and capitalism, there has been an overwhelming emphasis put on monetary accrual and the pursuit of wealth. To generalize, people are no longer satisfied with familial happiness and achieving status through such things as cars and clothes has become the norm. Due to this, the job market has become increasingly more competitive, which in turn has given tremendous power to business. Corporations have all but taken over control of the distribution of assets. Ben Cohen, co-founder of Ben and Jerry's writes, "Corporations have been granted the right to become the major depositories and bestowers of wealth in our ...
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as history teaches us, too many businesses take the "its not my problem" attitude and the result is often times irreversible. Since 1978, Ben Cohen and Jerry Greenfield have accepted the fact that indeed companies have the capacity to have a tremendous influence on the economy and ecology, and done everything possible to make theirs a positive one.
To run a successful business, several factors must be kept in mind at all times. The business must function efficiently and at the same time produce a quality product. The consumer's interests also must be taken into account, and too often overlooked is the necessity to maintain a satisfied work force, making them feel important and needed. The Ben and Jerry's corporation, but a small two man operation running out of a gas station twenty years ago, has always rendered these qualities vital, no matter what their circumstance was. The two men met in 1963 as seventh graders in a small Long Island gym class. Ben, a ...
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alone, values-led business seeks to maximize its impact by integrating socially beneficial actions into as many of its day-to-day activities as possible*By incorporating concern for the community - local, national, and global * into its strategic and operating plans, the values-led business can make everyday business decisions that actualize the company's social and financial goals at the same time."(Ben and Jerry's Double-Dip, p.30)
Their mission statement, due to the type of company they desired was broken down into three separate parts (p.46):
Product Mission: to make, distribute and sell the finest quality product
Social Mission: to operate the company in a way that actively ...
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Ben And Jerrys. (2008, September 2). Retrieved November 28, 2024, from http://www.essayworld.com/essays/Ben-And-Jerrys/89316
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"Ben And Jerrys." Essayworld.com. September 2, 2008. Accessed November 28, 2024. http://www.essayworld.com/essays/Ben-And-Jerrys/89316.
"Ben And Jerrys." Essayworld.com. September 2, 2008. Accessed November 28, 2024. http://www.essayworld.com/essays/Ben-And-Jerrys/89316.
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