Cacade Foods- Marketing Analys

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of the people preferred Cascade�s drink over that of its competitors. And since it is the public that ultimately decides the fact of products, this is a strong nod towards Cascade. This goes along well with their distribution, which is very well established and services many supermarkets in the Midwest. Financially, they have made a good decision in that they will be out sourcing the production of their drinks, but yet still maintain very high and strict standards for these manufacturers, therefore reducing the chances that while one manufacturer may do an excellent job in making the drinks, another may decide to cut corners and produce an inferior drink. Cascade has also come to the conclusion that they will be letting others package their drinks using the fairly new Brik Pak aseptic packaging, which is cheaper to produce and fill than glass bottles and aluminum cans. This packaging also brings along many good points with it, including: improved taste, shorter and better ...

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like sugar and flavour, and many people are health conscious and will instead opt for the natural fruit juices. Charging a higher price could also be looked at unfavourably, as many consumer are looking for a good buy, and are often willing to sacrifice a bit of quality to get it.
Opportunities
Their are many opportunities available to Cascade with the introduction of this new line of drinks. One could be that with the advent of these aseptic containers, they will be able to create sort of a niche market, as people start to find that taste is improved in these containers over that of bottles and cans. Also, they are very conveniently located in the United States� Mid-west ...

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