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Dell Computer Corporation - College Paper

Dell Computer Corporation

The marketing concept that has proven to be the most successful for the also happens to be their business. The differentiated marketing: different buyers, different strategies. The bold-concept � direct customer contact � has made Dell one of the most successful companies of the 1990s.
Through its pioneering direct business model, offers in-person relationships with corporate and institutional customers; telephone and Internet purchasing (the latter now averaging $14 million per day); customized computer systems; phone and on-line technical support; and next-day, on-site product service.
Dell arranges for system installation and management, guides customers through planning for and ...

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Dell�s award-winning customer service, industry-leading growth and financial performance continue to differentiate the company from competitors. At the heart of that performance is Dell�s unique direct-to-customer business model. �Direct� refers to the company�s relationships with its customers, from home-PC users to the world�s largest corporations. There are no retailers or other resellers adding unnecessary time and cost or diminishing Dell�s understanding of customer expectations.

- Price for Performance � By eliminating resellers, retailers and other costly intermediary steps � together with the industry�s most efficient procurement, manufacturing and distribution process � Dell offers its customers powerful, richly configured systems at competitive prices.
- Customization � Every Dell system is built to order. Customers get exactly, and only, what they want.
- Service and Support � Dell uses knowledge gained from direct contact before and after the ...

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PAPER DETAILS

Added: 10/29/2008 06:40:23 PM
Category: Computers
Type: Premium Paper
Words: 1036
Pages: 4

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