Disruptive Technology

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in its traditional market. Here we present an alternative scenario in which a higher performing and higher priced innovation is introduced into the most demanding established market segments and later moves toward the mass market.

2 Utterback/Acee, Presented at the Pavitt Conference, University of Sussex, England, November 14, 2003

From Creative Destruction to Disruptive Technology

Joseph Schumpeter (1939) considered innovation both the creator and destroyer of corporations and entire industries. He was among the earliest scholars to note the disruptive nature of technological change observing that it could lead to waves of "creative destruction." Cristiano Antonelli, Pascal Petit and Gabriel Tahar (1992) note that, "in his early works Schumpeter insisted on the role of entrepreneurs in seizing discontinuous opportunities to innovate. Innovations were taken in a broad sense of new 'combinations' of producers and means of production, which includes new ...

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the first extensive study of matched successful and unsuccessful innovations. Cooper and Schendel (1976) were among the first to turn the lens in the opposite direction in a provocative analysis of 3 Utterback/Acee, Presented at the Pavitt Conference, University of Sussex, England, November 14, 2003 major technological innovations from the viewpoint of firms in established industries threatened by innovation. Cooper and Schendel (1976) noted that ...a typical sequence of events involving the traditional firm's responses to a technological threat begins with the origination of a technological innovation outside the industry, often pioneered by a new firm. Initially crude ...

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