Douglas' "Narcissism As Liberation: The Power Of The Media

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Douglas clearly communicates her stance on the issue of the power
of media throughout her essay. She believes the media has an extremely
strong effect on American culture today and she does not believe the effect
is a very good one for society. The media does an excellent job of pulling
society into the advertisement which results in sales. The media also does
a very good job in making society believe that not using a certain product
and not achieving the most recent physical "look" makes you worthless and
not desirable. This is Douglas's argument summarized, but it is exactly
what she tries to communicate to her audience throughout the whole essay.

The way Douglas presents her argument is extremely helpful in
guiding the reader as an individual to their own opinions on the issue.
Douglas points out one particular ad, (p. 118), which displays a woman
showing her backside, which is completely firm and free of any marks which
would make her "undesirable". The cause of this, ...

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is fully clothed in a black outfit. The outfit is very
plain. She is wearing all black and her face is very pale; she almost looks
ghostly. A silver belt is wrapped around her little waist to accent the
outfit. There are only a few things that will promote the sale of Calvin
Klein clothing from this advertisement. The fact that Kate Moss was chosen
to display the clothing is one plus for the company. She is very thin and
is considered beautiful among many people today. Calvin Klein is well known
for his clothing, he has been around for many years and his "CK" symbol is
very popular. This ad is not directed toward the quality and durability of
the clothing it is directed toward women. ...

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