Electric Cars and The Impact On The Auto Industry

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Chevy in the form of the bolt, but that wasn't enough to revolutionize the market. Therefore, the demand for hybrid vehicles was not very strong and was more a want for people seeking a little better gas mileage. Gasoline engine powered vehicles remain dominant in todays market but the industry is now focusing their attention on fully electric vehicles as there is now a necessity for efficiency and clean energy forms of transportation.

Arguably, an electric vehicle produces zero emissions, not necessarily during production of the vehicle, but at the very least, the final product produces zero emissions. One of the largest albeit the most popular companies within the electric car market is Tesla. They were the first company to make a true mark within the electric vehicle market. Tesla was miles ahead of the other companies in terms of innovation and vision. Their first car was the Tesla Roadster which was a failure to say the least but they finally caught their stride with the ...

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pollution, essential reducing market failure by promoting environmentally favorable cars [5] [Figure 4].

Taking these factors into consideration, they combine create the perfect combination for price discrimination. For instance, the price of a Tesla Model S in certain countries varied by a lot. Depending on the country, many features were either stripped or the price of the car was heavily marked up in order to be sold [2] [Figure 2]. This angered many consumers and country representatives as Tesla was taking advantage of the situation.

Despite these factors, the growing demand for all electric cars continued to rise along with their components. The demand for lithium for ...

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