Elizabeth Arden

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career in cosmetics working at the Eleanor Adair shop. Later in 1909, she opened her own shop and facial cream line. In 1914, at a time when women scorned make-up and women who did wear it were gossiped about terribly, Arden opened a new cosmetic line. Where many others had failed in the past, her products and advertising changed the way women viewed makeup forever. In 1940, she began designing and selling clothing. In addition, by 1957 she owned over 150 Salon branches that sold anything from make-up to face cream to clothing. I became interested in writing a report on because I really love make-up, especially and Christian Dior make-up. In addition, I believe that her ability to sell make-up and change the world's views of it has a major affect on how things are today. Walk into any mall and there are hundreds of brands of make-up that would not exist if it were not for her willingness to take a risk in a market where none had succeeded before.
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