Essay An Current Ethnics Event

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greater role in management decisions and activities. The result of this concern over ethics in the public relations field has resulted in a vigorous debate over the pros and cons of a universal ethics code. Many writers agree, despite their differences, that not only does ethical decision-making give public relations professionals more opportunities to participate in the management function, but it also assists the development of public relations as a "profession." Ethics and social responsibility are also vital issues in public relations because public relations facilitates communication among the company and its many publics, including society at large.
As Pratt notes, there are three main points that result from all the empirical research conducted on practitioner ethics. First, "they underscore the notion that ethics is an important issue practitioners confront." Second, "they suggest that practitioners cannot ignore public (and industry wide) evaluation of their professional ...

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specifically address each specific morally problematic situation. Possibly due to this problem, some of the writers addressing this issue have been somewhat non- specific in delineating the actual components of an ethical code. However, others such as Hunt and Tirpok have suggested the framework for a code and the strategy for its employment.
Kruckeberg believes that increased globalized trade has hastened the need for an international (universal) code of ethics for communicators. In analyzing the functions of transnational corporations, he describes four social benefits these companies provide to Third World countries: "(1) development of human resources through employment, training, and ...

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