Essential Marketing Features A

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fall within firms' business. All the departments of the company have in mind that the success of the business is depended entirely on the customer's satisfaction. They know exactly how the customers' criteria are set, trying to match their Marketing Mix with these criteria. Market driven businesses acknowledge the important role of marketing and they invest in market research and track market changes. Most of the companies nowadays employ people that will contribute to a Marketing success. The main job of those people is to forecast changes within the market and concentrate their strategies in understanding competitive strategies and forestall competitors' actions. Market driven companies try to find markets that no other company had discovered. They act very fast to these new markets and they are able to manufacture and distribute their products before anyone else.
On the other hand internally driven companies' view Marketing expenditure as a luxury, which is not essential in ...

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supported by logos. These logos create a prestige and remain into the customer's mind and thus help the purchase of the product. Brands can be divided into two types. Those are the manufacturer brands and the own-label brands. Manufacturer brands are created by producers where they have the responsibility of the marketing e.g. Nescafe. On the other hand own-label brands or distributor brands are created and owned by distributors e.g. Tesko Corn flakes.
Price is one very important element in the Marketing Mix. It is the ability to set profitable and justifiable prices of the products. All the other elements of the Marketing Mix include expenses from the companies' point of view. Price ...

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