Etrade
Provider of online investing services. It has established a popular, branded destination Web site for self-directed investors. It offers automated order placement and execution, along with a suite of products that can be personalized. (Dow Jones Interactive)
As of September 30, 1999, had 1,551,000 active brokerage accounts, up 185% for the year, with assets held in customer brokerage accounts in excess of $28.4 billion, up 154% from last year. We began offering online investing services through the Internet in February 1996, and it has been our most rapidly growing channel, with transactions over the Internet and through online service providers representing more than 90% of our fourth ...
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*providing the broadest range of high value-added tools, products and services;
*enabling "anytime, anywhere, anyway" access, worldwide, to actionable information;
and
*integrating a broad-based digital financial media strategy with existing product and service offerings
(10 K report)
Growth Strategies
expanding global coverage by launching new sites in four additional countries (France, Sweden, the UK, and Japan) to complement our existing coverage in Australia, New Zealand and Canada; the acquisition of TIR in August 1999; and in January 2000, the acquisition of Telebanc. TIR is active in equity, fixed income, currency and derivatives markets in over 35 countries, and holds seats on multiple stock exchanges around the world. Telebanc is the parent of Telebank, an Internet-based, federally chartered savings bank, offering a wide range of Federal Deposit Insurance Corporation ("FDIC")-insured and other banking products and services.
Strategic Relationships
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various marketing and promotional programs designed to build the E*TRADE brand and generate new accounts.
Microsoft. We have entered into numerous agreements with Microsoft, to be broadly presented on Microsoft Money Central and the Microsoft Brokerage Center. Additionally, we are the exclusive sponsor of Microsoft Money 2000, recently ranked as the #1 Personal Financial Management Software by PC Magazine and CNET.
Hilton HHonors. We have entered into a co-marketing agreement with Hilton HHonors, to offer HHonors Bonus points to Hilton HHonors members who open accounts with us.
Buy.com. We have entered into a co-marketing agreement with buy.com, one of the nation's leading ...
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Etrade. (2008, September 7). Retrieved November 28, 2024, from http://www.essayworld.com/essays/Etrade/89586
"Etrade." Essayworld.com. Essayworld.com, 7 Sep. 2008. Web. 28 Nov. 2024. <http://www.essayworld.com/essays/Etrade/89586>
"Etrade." Essayworld.com. September 7, 2008. Accessed November 28, 2024. http://www.essayworld.com/essays/Etrade/89586.
"Etrade." Essayworld.com. September 7, 2008. Accessed November 28, 2024. http://www.essayworld.com/essays/Etrade/89586.
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