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Ford Motor Company - College Term Papers

Ford Motor Company


is the world's largest producer of trucks, and the second
largest producer of cars and trucks combined. Ford has manufacturing, assembly
or sales affiliates in 34 countries and Ford companies employed 337,800 people
world-wide in 1996.
Ford has manufacturing facilities in 22 countries on 5 continents, with 87
plants in North America and 41 in Europe. In Europe, in 1995, Ford's combined
vehicle market share, at 12.2%, was the highest for eleven years, with three of
the eight best-selling cars. In 1995, in the United States, five of the ten top-
selling vehicles were Ford, including the best-selling car (Ford Taurus) and
best-selling truck (F-series).

On January 1, 1995, Ford merged its ...

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by
pooling global skills and resources will result in more variations on each
vehicle platform, increasing the number of vehicles introduced over the next
five years by 50%.

One of the key strategies behind the realignment has been growth. Ford has
launched a variety of new initiatives throughout the world, with joint ventures
for the assembly of vehicles in countries as diverse as China, India, Thailand
and Vietnam. In China, Ford expects to begin production of light trucks with a
company named Jiangling Motors in the near future. In India, Mahindra Ford India
Ltd. will begin manufacture and distribution of Ford products, beginning with
the Ford Escort, in mid-1996 and Fiesta in 1998. In Thailand, Ford has a joint
venture to produce pick-up trucks and in Vietnam, Ford plans to build a vehicle
assembly plant at Hanoi, together with partners Song Cong Diesel. In Poland, the
Plonsk plant has begun to build Escorts and Transits.

Joint ventures are establishing a presence for Ford all ...

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organization that Ford will have become by the turn of the century.

The Ford Taurus has proven to be one of Ford's most successful models. It has
been the car of choice for those who want functional, affordable and stylish
transportation. The Taurus SHO also offers performance for those who seek extra
driving excitement from their sedan. The Taurus has a heritage of staying at
the sales forefront by meeting the needs of family-oriented customers.

Advertisement #1

This advertisement was found in Smart Money magazine. Smart Money is "The Wall
Street Journal of Personal Business". It is targeted at individuals who seek
financial security and/or financial independence. Many of the ...

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PAPER DETAILS
Added: 11/8/2005 07:24:24 AM
Category: Economics
Type: Premium Paper
Words: 3547
Pages: 13

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