History Of The French New Wave

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people had died and most European countries were hugely in debt. 1947s Marshall plan saw billions of American dollars poured into Europe in the form of aid to help Europe rebuild. Along with this vast amount of aid came American expectations of political allegiance. The North Atlantic Treaty Organisation (NATO) was born, a military alliance which committed members to oppose the USSR and Communism. This American influence extended into many aspects of society, including the Film industry. During the war years the flow of films from Hollywood into Europe had been drastically reduced. After the war the Americans were keen to expand again into Europe. The Motion Picture Export Association of America was formed. Hollywood formed this organisation to co-ordinate exports and to present a united front to negotiate prices for the different Hollywood firms. The US government, seeing American film as an important propaganda tool for American democracy, helped the film industry ...

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production companies to make popular and safe films with star names and well known stories, and discouraged experimentation. Throughout the early and mid 50s many literary adaptations, costume dramas and huge co-productions with cast and crew drawn from both France and other European countries were made. They were predominately studio bound with lavish sets, elaborate lighting, special effects and extravagant costume. This Cinema became known as the tradition of quality and dominated French Cinema output. It was a prestige cinema preocupied with impresssive content and continuity. During this time the French Cinema was quite healthy and shared the market about 50/50 with ...

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