How Shavers Configure the Users’ Femininity and Masculinity

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but also the telephone itself was being reshaped (Martin 1991). The telephone, originally designed and marketed as a business communication tool, was gradually transformed into to a more general instrument of social communication in the private domain. The main insight to be gained from the type of gender and technology studies that focuses on the use of technology, is that the domestication of new technology is a process of mutual adaptation in which both gender and technology are being (re)shaped.

The gendered meaning given to a technical artifact is often diverse and dependent on the specific use context. For example, different groups have been found to attribute different and often conflicting meanings to computers (Lie 1996; van Oost 2000). Some groups of men constructed the computer as a complex and difficult technology. In this Citation at end case the skills required to control it became a new way of expressing masculinity. Other groups, however, associated computers ...

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