Is The Internet Bring A New Era Of American Cultural Imperia

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biased information and products will create a bi-polar world (Jihad vs. McWorld). However, Barber concludes that unless Jihad�s supporters (e.g. religious organization) embraces the Internets and the new markets it creates, the Jihad�s long-term survivability is low (Barber, 156).
Schiller, Barber, and Hamelink maintain an antiquated view of cultural imperialism. They contend that in our current information society, information technology has remained in the hands the economic elite. They hold view the �core�, mainly composed of MNCs, as the entity that controls �uni-directional� information and technology flows to the �periphery nations� (i.e. Third World states). Schiller defines �cultural imperialism� in as �the spread of a culture of capitalism� in which a economically denominate culture will create �structurally imposed needs�(Tomlinson, 104). Tomlinson proposed that �these needs are not necessarily all the expression of subjectively experienced needs and ...

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�local� cultural practices. These cultural practices are manifestations of �social imaginary�, which are the basis for culture. He claims that the institutions of capitalist modernity (e.g. MNC) will colonize the �imagined� cultural space of �less developed� societies with new goals of �possessive individuality� and consumption. He employs the word �globalisism� instead of imperialism because the interdependency and interconnection happens in less intentional way (Tomlinson,174). There is no international conspiracy by MNCs to promote one culture over another. Rather, MNCs independently establish and promote their global markets by creating cultural practices that promote consumption ...

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