Jeremy Rifkin's "The End Of Work"

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and it's impacts on organizations, it's structure and design and it's
direct effect on the global labour force. In particular, organizations are
using the concept of re-engineering and replacing human labour with labour
saving technologies. Rifkin gives us a better understanding of the development
of the cause of this problem by examining the three industrial revolutions. In
the first industrial revolution, Rifkin identifies steam power as the major tool
used by industrial and manufacturing sectors. In the second industrial
revolutions the electrical innovation effected the manufacturing, agricultural
and transport industries by further reducing the global labour force.

Unlike the past, two industrial revolutions where industrial
technologies replace the physical power of human labour, the third revolution
(The Information Age), at present, is contributing new computer based technology
which are involving into thinking machines. These thinking machines will evolve
to the ...

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sophisticated computers can perform many if not most of these
jobs... in the years ahead more than 90 million jobs in a labour force of 124
million are potentially vulnerable to replacement by machines." (Rifkin p.5).
He shows us that this global unemployment effects those who are in agriculture
industry, "nearly half the human beings on the planet still farm and land. Now,
however, new breakthroughs in the information and life sciences threaten to end
much of outdoor farming by the middle decades of the coming century." (Rifkin
p.109). Just to show us how widespread this problem is, he includes information
concerning the downfall of those who work in the service industry ...

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