John D. Rockefeller: Obsession Into Success

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are precariously balanced by rituals representing an
exaggeration of social standards, such as cleanliness, punctuality,
consideration for others. The dynamic formula is similar to bookkeeping in
which on the one side of ledger are the asocial tendencies which the
patient tries to balance precisely on the other side with moralistic and
social attitudes... Every asocial move must be undone by an opposing
one..." The term "ego-alien" refers to thoughts, emotions or material which
are consciously detestable to the patient (though not he may not
necessarily be conscious of the reason). This summary is important, and we
will return to it later.

Rockefeller was born in 1839 and raised in a troubled, then broken, home.
His father, who sold quack "quick-heal" ailment medicines, was often away
for months at a time. Rockefeller was raised essentially by his mother.
Eventually his father consummated a bigamous marriage with a teenage
Canadian and left Rockefeller and his mother and ...

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better
than one hundred percent return. After flourishing through the Civil War
boom, Rockefeller's company bought its first refinery. Rockefeller soon
gave up his original partnership to concentrate on the oil business. In
1870, with a capital of better than one million dollars, Rockefeller
reformed his company as the Standard Oil Company of Ohio. Buying the means
to control production from the smallest detail (he even built his own
barrels to save money) Rockefeller soon managed to dominate the nationwide
oil market. In 1879 Standard Oil controlled 95 percent of oil production in
the United States.

Like all successful businesses of the time, Rockefeller's company did a
fair ...

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