John Pemberton - Inventor Of The Famous Drink

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he made from coca, cola, and the damiana plant.
At the time there were many military veterans suffering from drug addiction, depression and alcoholism, as well as many women suffering from nervous weakness (neurasthenia), and therefore Pemberton marketed the potion as particularly helpful in treating exhaustion and irregularities in stomach, intestinal and kidney function.
In 1885, drought laws were introduced in the capital of Georgia, Atlanta, and in the county of Fulton where the city is located, and Pemberton was forced to create a non-alcoholic version of the wine. One day Pemberton concocted a new medicine based on the coca plant and the African cola nut combined with water and sugar. Although Pemberton added more caffeine and made the drink especially stimulant. Pemberton noticed that although the new drink cures headaches and helps with indigestion, it is delicious on its own and can be successful in the beverage market. After thinking together Pemberton and his ...

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in the world of marketing. Asa Kendler's big challenge was that the world began to develop a wide public opinion against cocaine but he believed that if he removed the coca plant from the drink he would not be able to continue using the familiar name. To meet the challenge the company left a minimal amount of coca in the drink until in 1929 the company completely removed it. In addition, over the years Asa Kendler has completely severed the drink's connection with the medical field and turned it into a regular beverage brand. The only thing Kendler missed was the success of ready-made drinks in the bottle and the exit from the fad of soda fountains, for this reason Kendler ...

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