Marketing Research On The Auto Industry

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cars by engineers only.

* Industry output

Below is the statistics on car production. This information is required as
we need to identify growth potential which is the key to find a new
opportunity. A growing market is where prices and margins are higher and
therefore more desirable.

* Mode of transport

This research covered travel patterns among London passengers. Travelling
by car comes first with a share of 49% and bus usage follows with 19%. This
is shown below.

Source : London Transport Household Survey

(1.2) Product

* Factors that may affect demand for the product

Demand for this type of product may be affected by several factors:

1. The rate of national income which depends on the Gross National Product
(GNP) and the capital consumption. As the national income increases, so
does the production of goods and services which include cars. The quarterly
national accounts is shown below.

Personal sector
Industrial and commercial
Gross domestic
...

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that consumer's best interests are
technologies that lessen the chance of an accident. This could mean that
the product has some chances of success. This could be further proved by
certain tests. Some of the emerging technologies of greatest interests to
consumers are:

* Run-flat Tyres : drive up to 100 miles on a flat tyre

* Automatic 911 dialling : in an accident, vehicle would automatically
contact 911

* Vision Enhancement : computer screen display to aid driving when
visibility is poor

* Automatic Stability Control : Sensor which keeps driver from losing
control

* Remote start-up : A button on the key which would start the vehicle from
a distance

2. Marketing of the ...

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