McDonaldization Of Society
If you have ever had a meal in a restaurant (fast-food/formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is �the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the rest of the world� (Ritzer, 1996, 1). Nearly ever aspect of today�s society has been affected by McDonaldization including the restaurant business, education, work, healthcare, travel, leisure, dieting, politics and the family (Ritzer, 1996, 1). I observed three East Side Mario�s Restaurant�s establishments while the ...
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Mario�s concept. East Side Mario�s Restaurants Inc. is one of the millions of business� that has implemented the four principles of McDonaldization, which are: efficiency, calculability, predictability, and control.
With the assistance of Bernard Platt, Vice President of Marie Callender�s Pie Shops, Inc., former Vice President of East Side Mario�s Restaurant, Inc., I will offer a condensed presentation of East Side Mario�s history to get you familiar with the business. East Side Mario�s Restaurants, Inc., is a wholly owned division of Marie Callender�s Pie Shops, Inc. In 1987 a partnership of restauranteurs developed the ESM (for the remainder of this case study I will us the initial ESM to refer to East Side Mario�s Restaurants, Inc.) concept in North Miami, Florida featuring the excitement and energy of a New York City street festival, a blend of outstanding American and Italian food, a place where families felt welcome and comfortable offering exceptional value. Today ...
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All employees have specialized jobs to divide the work load/streamline, including: host�s/hostess�, bartender�s, server�s, cook�s, dishwasher�s, salad bar attendant�s, cleaning staff, cocktailer�s and management.
To simplify the product the menu is limited and specializes in American/Italian food. They offer easy, quickly made finger food appetizers and unlimited soup/salad and bread which is prepared in just seconds.
ESM puts you, the customer, to work the minute you walk into the restaurant. Their may or may not be a host/hostess at the front. In the place of service staff you will definitely find a horn on a taxi stand so that a customer may call for service to the front ...
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McDonaldization Of Society. (2007, June 5). Retrieved November 28, 2024, from http://www.essayworld.com/essays/McDonaldization-Of-Society/65985
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"McDonaldization Of Society." Essayworld.com. June 5, 2007. Accessed November 28, 2024. http://www.essayworld.com/essays/McDonaldization-Of-Society/65985.
"McDonaldization Of Society." Essayworld.com. June 5, 2007. Accessed November 28, 2024. http://www.essayworld.com/essays/McDonaldization-Of-Society/65985.
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