PEPSI VS COKE
Coke vs. Pepsi: Fighting for Foreign Markets
The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they see growth potential. As we have seen, international marketing can be very complex. Many issues have to be resolved before a company can even consider entering ...
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income levels and appetites for Western products are at an all time high. Often, the company that gets into a foreign market first usually dominates that country's market. Coke patriarch Robert Woodruff realized this 50 years ago and unleashed a brilliant ploy to make Coke the early bird in many of the major foreign markets. At the height of World War II, Woodruff proclaimed that Awherever American boys were fighting, they'd be able to get a Coke.@ By the time Pepsi tried to make its first international pitch in the 50s, Coke had already established its brand name and a powerful distribution network. In the intervening 40 years, many new markets have emerged. In order to profit from these markets, both Coke and Pepsi need to find ways to cut through all of the red tape that initially prevents them from conducting business in these markets. This paper seeks to examine these markets and the opportunities and roadblocks that lie within each.
Coke and Pepsi in Russia:
In ...
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market. Moreover, they see it as a "foreign" brand in Russia. Lastly, while Coca-Cola's bottle and label give it a high-class image, it is unable to capture market share.
Coke and Pepsi in Romania:
Romania is the second largest central European market after Poland, and this makes it a hot battleground for Coca-Cola and Pepsi. When Pepsi established a bottling plant in Romania in 1965, it became the first U.S. product produced and sold in the region. Pepsi began producing locally during the communist period and has recently decided to reorganize and retrain its local staff. Pepsi entered into a joint venture with a local firm, Flora and Quadrant, for its Bucharest plant, ...
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PEPSI VS COKE. (2007, July 2). Retrieved November 28, 2024, from http://www.essayworld.com/essays/PEPSI-VS-COKE/67392
"PEPSI VS COKE." Essayworld.com. Essayworld.com, 2 Jul. 2007. Web. 28 Nov. 2024. <http://www.essayworld.com/essays/PEPSI-VS-COKE/67392>
"PEPSI VS COKE." Essayworld.com. July 2, 2007. Accessed November 28, 2024. http://www.essayworld.com/essays/PEPSI-VS-COKE/67392.
"PEPSI VS COKE." Essayworld.com. July 2, 2007. Accessed November 28, 2024. http://www.essayworld.com/essays/PEPSI-VS-COKE/67392.
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