Pantaloons Retail India Limited

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With the highly changing consumer behavior, increasing number of malls, increased buying behavior of consumers, brand awareness among consumers, realization of the advantages of shopping with organized retailers such as convenience and availability of wider assortments, the market share of organized retail is expected to go up by over 80% in the next five years. (Namitha Bhairaviya, 2010) Also, the increased demand for luxury products amongst the middle class and the growing �mall culture� which is driving more youth to shop in the malls have been a driving force for the organized retail sector.

Except for a few companies, the industry has not upgraded itself to the latest available technologies that help to make retailing and the supply chain more efficient. With the high percentage growth expected in the organized retail industry, companies that are able to understand consumer buying behavior and adapt to the best technologies to make their supply chain quick and ...

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competitors to Pantaloons are Westside (TATA retail), Shopper stop, Globus, Reliance retail and Wills lifestyle. Pantaloons not only have to compete with these organized retailers but also with the large number of traditional retailers.

SWOT ANALYSIS FOR PANTALOONS

STRENGTHS:

� Focus on the use of technology in order to make retailing and the supply chain more efficient. (Use of SAP retail solutions, also in the process of implementing WMS using RFID)
� Vast range of lifestyle and retail products, compared to the range of products available with a traditional retailor.
� Strong distribution and logistics network.
� Early adopter of the latest trends in fashion, good store ...

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