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Publishers Clearing House Swee - Papers

Publishers Clearing House Swee

pstakes or Scam
On January 28, 1999, Wisconsin Attorney General James Doyle filed a civil lawsuit against one of the largest sweepstakes promoters in the country, Publishers Clearing House for "allegedly making fraudulent representations" or using deceptive advertising. According to the complaint, "Publishers clearing house is charged with misrepresenting:
? that consumers have won or will win a large cash prize in the company's sweepstakes;
? that consumers will improve their chances of winning by purchasing merchandise from PCH;
? that the PCH sweepstakes is endorsed, ratified or legalized by the state of Wisconsin and the United states government; and
? the terms and conditions of ...

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contending that their rules are very specific, that they disclose all of their odds, and that people understand the promotions. Debbie Holland, senior vice president of the company insists that "people don't think that they win" when they receive letters from the company notifying that they are the "latest ten million dollar winner." Holland has also suggested that excerpts from their letters such as "you have to keep your customer status high" or "thank the prize patrol in advance" are not intended to trick consumers into purchasing products from the company, but are meant to "simply ask for an order." Publishers Clearing House vice president Todd Sloan contends that their promotions are "clear and easy to understand and the overwhelming majority of consumers who play the sweepstakes know how to play and know no purchase is necessary." So, does Publishers Clearing House offer a legitimate sweepstakes promotion or are they running a scam using deceptive advertising to ...

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Publishers Clearing House Swee. (2006, December 20). Retrieved November 28, 2024, from http://www.essayworld.com/essays/Publishers-Clearing-House-Swee/57402

"Publishers Clearing House Swee." Essayworld.com. Essayworld.com, 20 Dec. 2006. Web. 28 Nov. 2024. <http://www.essayworld.com/essays/Publishers-Clearing-House-Swee/57402>

"Publishers Clearing House Swee." Essayworld.com. December 20, 2006. Accessed November 28, 2024. http://www.essayworld.com/essays/Publishers-Clearing-House-Swee/57402.

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PAPER DETAILS

Added: 12/20/2006 08:27:01 AM
Category: Miscellaneous
Type: Premium Paper
Words: 897
Pages: 4

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