Radio And Television Advertising

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the small advertiser rafdio is the most effective medium. It can reach a
target audience and people are likely to hear the advetissment more than once.
Most prople spend a great deal of time listening to the radio. They listen
while they are commuting to work, are at the office, and while communting home.
Radios greatest advantage is mobility. It can and does go everywhere. Its
weakness, which can also be viewed as a strength is that it sis limited to tow
things, sound and silence. Radio also works on the power of suggestion and the
imagination of the listener. Radio advertising rate are determined by the size
of the listening audience. The size os the audience is determined by polls,
census data and surveys. Because radio has a lost of competition for its
audience, the audience you are paying for is anticipated and potential, it is
not guaranteed. Advertising in radio is bought in "spots." These spots can
run form 10 seconds to 60 seconds. You have the ...

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