Richard Warren Sears And Sears, Roebuck, & Company

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sat in the railroad station until Richard
contacted the wholesaler, who offered him the watches for twelve dollars each.
He bought the watches and sold them by sending letters to other station
attendants describing the watches and offering them at the discount price of
fourteen dollars each. He sold those watches and ordered more to sell. To sell
these he advertised in a small way in St. Paul newspapers. He made a large
profit from this operation.
In a few months Richard made such a profit that he abandoned the railroad
business entirely and started his own mail-order business under the name of the
R.W. Sears Watch Company. In one year he made so much money that he was able to
begin advertising in magazines with a national circulation and move the business
to Chicago.
On March 1, 1887, he set up a shop on Dearborn Street in Chicago with a
staff of three people, one to handle bookkeeping and correspondence and two
stenographers. Soon after the opening of his new shop, he ...

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Company changed its name to Sears,
Roebuck, and Company, the same name it carries today. Soon after, they moved the
company to Chicago, where they could fill orders more easily to their major
markets in Pennsylvania, Georgia, Texas, and Iowa.
Later that year the first of the Sears catalogs that have become so
familiar was made. The catalog was the key to the success of Sears. It used
simple, direct language that spoke to the nation's farmers. The catolog would
claim that the goods featured inside were "the best in the world".
The stress of this rapidly growing business was too much for Alvah Roebuck.
Richard Sears would take several financial gambles that would eventually ...

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