Sex In Advertising
The use of has become a major selling method in the
society we live in today. It began sixty years ago when a beautiful young woman
introduced the first windproof lighter and a new wave of advertising emerged -
The Pinup Girl. She advertised everything from lighters to laundry soap. She
even recruited for the U.S. armed forces (Parade Magazine; pg 6). Sexuality in
advertising is now a major area of ethical concern, though surprisingly little
is known about its effects or the norms for it's use (Baltimore Sun; pg. 1G).
Advertisers use of sex appeals has grown and become widely present throughout
the U.S. and really most of the world, but it has never really been clear the
line between ...
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a huge amount of attention (Baltimore Sun; pg. 2G).
"We wanted the women to say, 'Hey,' and we have gotten a fantastic response,"
there's a fine line between doing something new, different and interesting, and
angering your customer with offensive commercials that spoil their commercial
intent. An Ann Klein spot that showed a man kissing a woman and beginning to
unbutton her shirt, was not allowed to air by wary network censors, recalled
company vice president Nancy Lueck (Baltimore Sun; pg 2G). Calvin Klein, an
American clothing manufacturer that courts the glamorous young, drew great
disgrace and shame earlier this year for some particutlarly gamine youth who
lolled about wearing their underpants in a recent campaign, which the network
censors also withdrew (The Economist pg. 53). "Sexiness, as a component of the
good life, is a staple for advertisers ; Coca Cola decorated its drug store
posters at the turn of the century with beautiful young women whom male ...
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Earth. "While we will tolerate an
expansion in areas that may offend our prurient interest, we are not prepared to
do that with products that effect our quality of life" said Stuart Lee Friedel,
an attorney with the New York based law firm of Davis & Gilbert, who specializes
in advertising (Baltimore Sun, pg 2G).
Advertisers are helping to fuel an unhealthy obsession. "Women's
dissatisfaction with their bodies is considerably more prevalent now than a
generation ago. "Ours is now a society that is increasingly preoccupied with
appearance and weight," says Judith Robin,Ph.D., former chairman of the
psychology department at Yale University, currently president of the University
of ...
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Sex In Advertising. (2008, June 26). Retrieved November 28, 2024, from http://www.essayworld.com/essays/Sex-In-Advertising/85863
"Sex In Advertising." Essayworld.com. Essayworld.com, 26 Jun. 2008. Web. 28 Nov. 2024. <http://www.essayworld.com/essays/Sex-In-Advertising/85863>
"Sex In Advertising." Essayworld.com. June 26, 2008. Accessed November 28, 2024. http://www.essayworld.com/essays/Sex-In-Advertising/85863.
"Sex In Advertising." Essayworld.com. June 26, 2008. Accessed November 28, 2024. http://www.essayworld.com/essays/Sex-In-Advertising/85863.
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