Shock Treatment - Nike Adverti

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close-ups of injuries suffered by both elite and so-called “everyday” athletes. It closes with the “Just Do It” message followed by the Nike Swoosh.
Nike’s point of the commercial is that athletes at all levels of competition at one time or another feel the pain of injury. For some, damage can be severe to the point of disfigurement. Many give up the game they love for safer persist. Others overcome seemingly insurmountable injuries to compete again, proudly bearing the surgical scars that urge them onward. What this commercial shows are somewhat disturbing shots of a shark bite, a missing fingertip, missing teeth, scars from a surgically repaired knee and a shattered eye socket. The main question is what does this have to do with Nike products and services.
Nike’s ads, like many other businesses, require interpretation. Some of their commercials go on at the conscious level, some unconsciously. I have a constructive point of view in ...

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