Stakeholder Relations

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foods, groceries, and household needs.

The Kwik Save division was introduced to Somerfield when they announced their unconditional merger on March 20, 1998. Kwik Save’s philosophy is to provide a full range of quality products at the lowest price on the high street. The idea was all about no frills low pricing. Somerfield started a �1 billion programme to convert Kwik Save stores to Somerfield and also modernising the original Somerfield stores.

Somerfield’s third business is the Convenience division, a group of about 100 stores, ideal for ‘top-up’ shoppers, offering a range of groceries and provisions in a small store format located in convenient positions.

The last of the businesses is Somerfield 24-7, a new, recent venture that allows people to shop for groceries without going into any of the supermarkets, by using the phone, Internet or interactive television and getting the goods delivered to their door.

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and convenient local trading. Somerfield has concluded that its strength lies in small and medium store retailing, and serving the customer who wants to shop locally and on the high street. Somerfield intends to maximise their profits by expanding in this area and their strategy to achieve this involves:

 a greater emphasis on fresh foods
 continued commitment to serving the big trolley customers through the home shopping business, 24-7
 an investment in the employees to improve the quality of customer service in the stores
 an accelerated conversion of about 400 stores currently operating under Kwik Save
 an involvement with local ...

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