Starbucks Background

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and an employee trainer.
A year later, Starbucks Company was not improving and Schultz was thriving. "The company's managers were also increasingly aggravated by the lack of wholesale quality control, so they sold their wholesale line. Schultz approached his old colleagues with an attractive offer: how about $4 million for the six-unit Starbucks chain" (Advameg)? In 1987 the Il Giornale shop changed their name to Starbucks, The Company became Starbucks Corporation and was prepared to go national. That same year, it opened its first store in Chicago. "Nevertheless, Starbucks' market was growing rapidly: sales of specialty coffee in the United States grew from $50 million in 1983 to $500 million five years later" (Advameg).

Strengths

According to Value Lines, Starbucks strengths is the Starbucks Card, a rewards card for Starbucks only. Customer could reload money onto the card and use it. Starbucks also began offering wireless Internet access at its stores. Starbucks ...

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