Starbucks' Expansion

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as if they owned a little piece of the company. This also helped with the loyalty of Starbucks employees.
One of the things that I believe could hurt them in the future market is the sale of their coffees in local "big" supermarkets where the average Joe can buy and make their own cup of Starbucks coffee. This will most likely create a world of problems between local coffee brand loyalists and Starbucks. They should also slow down the rate of their expansion. In some cases when you saturate a neighborhood with more coffee stores than anything else there is bound to be some opposition.
I believe they should slow their expansion down to a slower pace of growth in one area. The reason for this is simple. The more stores they put up in one area creates a smothering of the smaller coffee shops, eliminates the competition, and creates a monopoly if not careful. We can all learn from Bill Gates not to want to do this. The sale of their coffees should only be within their own stores if ...

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