Television And Commercialism

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doctor, Barbie wins the
hearts of many innocent little girls who become subjected to her unrealistic
image.
Most often in television there is no depth beyond the surface, what you
see is what you get. This is very prominent in children' s television, where
without the special effects in action- adventure shows, all that is left are
shows that lack enthusiasm. For example, many children's programs are alike.
They often involve very innocent, sweet, high-voiced creatures that live in
happy land. They are threatened by bad people who capture one of the happy
creatures. However they are rescued on the end and everyone lives happily ever
after. In response the viewer experiences the emotion of feeling "happy."
These programs allow for a quick emotional response but no deep response that
permits you to go past the surface.
However, television allow us to see further at times such as a program
about black Americans discovering their roots. Yet shows like this are far and
few ...

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of
Grayskull... I have the power!" He then transforms into He-Man . This appears
to be a commercial for the He-Man action figure and sword of power. There is a
history behind program�length commercial. A cartoon Hot Wheels , which is also
the name of a line of cars made by Mattel, was aired on ABC in 1969. One of
Mattel's competitors, Topper, filed a complaint with the Federal Communications
Commission (FCC) stating that the show was a thirty- minute commercial. The FCC
agreed stating that during the program, Mattel was receiving a commercial
promotion for its product beyond the allowed time for commercial advertising.
(6).
Both ads and children's television generally have ...

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