The Media As An Institution

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growth since the first daily newspaper for the ‘common man’ was produced on 4 May 1896. ‘The Daily Mail’ was a halfpenny paper of eight pages with advertisements on the front cover and was described as ‘A Penny Newspaper for One Halfpenny’ and ‘The Busy Man’s Daily Journal’. The Daily Mail reported on domestic and foreign news items, political gossip, society, sport and the stock exchange. The Daily Mail was also the first newspaper to include a number of features for women.

In Australia the daily newspaper continues to be a major part of the media industry. The higher circulating newspapers such as the Australian, the Sydney Morning Herald, the Telegraph Mirror and the Age are produced and financed by the revenue made by news stand sales and advertising both commercial and personal. As the Australian population continues to grow the sales of mass print media undergoes the same growth.

Satellite communications ...

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a major effect on the media institution, shows the potential to become a large sector of the media. The mass availability of the internet is leading it to becoming an alternate source of information. Most national newspapers and all of the commercial television stations have internet sites. The users of these information sites ‘pay’ by the presence of advertising.

Reasons for Change

A study was carried out during an American Presidential campaign in the 1970’s to find out why people voted as they do. By conducting interviews over the six month election campaign the study hoped to determine the impact of the mass media in influencing voting intentions. The ...

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