The Moral Majority

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a Christian”. The group worked to encourage Christians who had not been previously politically active to register and vote for Reagan. One fifth of Moral Majority supporters who supported Carter in 1976 voted for Reagan in 1980 as well. Raegan subsequently won the election. In the following election in 1984, support for Reagan was continued. The republican platform in this election had been shaped to match the Moral Majority’s and other Christian issue group’s agendas, however evidence suggests that the Moral Majority actually hurt Reagan’s campaign, as most anti-Majority voters voted for Walter Mondale.

In 1988, the group endorsed George H.W. Bush, but the had already been in decline. Donations were decreasing, and the “moral peril” platform was losing ground. Loss of membership, donations, and overall support began to erode the group’s finances. This change in the contemporary political landscape ultimately led to the Moral Majority’s disbandment in 1989. ...

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