Warning: Use of undefined constant referer - assumed 'referer' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 102

Warning: Use of undefined constant host - assumed 'host' (this will throw an Error in a future version of PHP) in /usr/home/essaywo/public_html/essays on line 105

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 106

Warning: Cannot modify header information - headers already sent by (output started at /usr/home/essaywo/public_html/essays:102) in /usr/home/essaywo/public_html/essays on line 109
Tobacco Advertising Makes Young People Their Chief Target - Online Term Paper

Tobacco Advertising Makes Young People Their Chief Target

Everyday 3,000 children start smoking, most them between the ages of 10 and 18. These kids account for 90 percent of all new smokers. In fact, 90 percent of all adult smokers said that they first lit up as teenagers (Roberts). These statistics clearly show that young people are the prime target in the tobacco wars. The cigarette manufacturers may deny it, but advertising and promotion play a vital part in making these facts a reality (Roberts).
The kings of these media ploys are Marlboro and Camel. Marlboro uses a fictional western character c alled The Marlboro Man, while Camel uses Joe Camel, a high-rolling, swinging cartoon character. Joe Camel, the "smooth character" from R.J. ...

Want to read the rest of this paper?
Join Essayworld today to view this entire essay
and over 50,000 other term papers

as many 6-year olds recognize Joe Camel as know Mickey Mouse (Breo). That is very shocking information for any parent to hear.
The industry denies that these symbols target people under 21 and claim that their advertising goal is simply to promote brand switching and loyalty. Many people disagree with this statement such as Illinois Rep. Richard Durbin who states " If we can reduce the number of young smokers, the tobacco companies will be in trouble and they know it "(Roberts). So what do the tobacco companies do to keep their industry alive and well? Seemingly, they go toward a market that is not fully aware of the harm that cigarettes are capable of.
U.S. News recently featured a discussion of the smoking issue with 20 teenagers from suburban Baltimore. The group consisted of ten boys and ten girls between the ages of 15 and 17. When asked why they started smoking, they gave two contradictory reasons: They wanted to be a part of a peer group. They also wanted to reach out and ...

Get instant access to over 50,000 essays.
Write better papers. Get better grades.

Already a member? Login

CITE THIS PAGE:

APA
MLA
Chicago
Turabian

Tobacco Advertising Makes Young People Their Chief Target. (2005, June 17). Retrieved November 28, 2024, from http://www.essayworld.com/essays/Tobacco-Advertising-Makes-Young-People-Their/28635

"Tobacco Advertising Makes Young People Their Chief Target." Essayworld.com. Essayworld.com, 17 Jun. 2005. Web. 28 Nov. 2024. <http://www.essayworld.com/essays/Tobacco-Advertising-Makes-Young-People-Their/28635>

"Tobacco Advertising Makes Young People Their Chief Target." Essayworld.com. June 17, 2005. Accessed November 28, 2024. http://www.essayworld.com/essays/Tobacco-Advertising-Makes-Young-People-Their/28635.

JOIN NOW

Join today and get instant access to this and 50,000+ other essays

PAPER DETAILS

Added: 6/17/2005 02:30:29 PM
Category: Social Issues
Type: Free Paper
Words: 708
Pages: 3

Save |