The Use of Ethos and Pathos in a Magazine Ad for Eggs

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and pathos in this ad to get their point across to consumers.

The Egg-lands Bests ad uses ethos to persuade consumers into believing why their eggs are better than "ordinary eggs." They put a comparison chart in the ad, that compares their vitamins cholesterol, and other nutrients, to that of "ordinary eggs," and why their eggs are better for you. This chart allows consumers to see as to why these eggs are better quality, and would be better for their families. It also shows as to why their eggs are "different."

They use the "red EB stamp on every egg" as an example of ethos. They point out in the ad that, when you open the carton of eggs you will see a "red EB stamp on every egg, and that's a sign that you are getting the very best in freshness, and quality." They use that as a visual, for the consumers to believe in their product.

Eggs-Lands Best ad also uses pathos to grab the consumers emotion of love, and satisfaction. They know that consumers care about what ...

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