Consumer Awareness

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is reliable and will meet the expectations of the consumers in terms of performance, safety, durability etc.

With an enormous population along with high levels of poverty, unemployment and poor literacy levels, consumer awareness continues to remain low. There can be reasons like someone withdrew cash from your credit card and you have no clue how; the television you purchased for your family is not properly functioning, the shopkeeper refused to take the onus even though the TV is in the warranty period or somebody stole the information from your email account by hacking it?...this is the plight of today�s consumer, who at the end of the day comes back home defeated and cursing his fate and today�s world.

Consumer Awareness program focuses on breaking the barriers of Consumer ignorance. The process of development along with the expanding globalization and liberalization process has increased the number of consumer related issues.

Consumer protection has earned an ...

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responsibilities can protect themselves effectively. The need of the hour is, therefore, to educate the common consumers particularly those in rural areas who are more susceptible to exploitation. Once they are educated and made aware of the schemes that have been drawn up for their benefit and also the redressal forum that is available, the benefit of various schemes, in true sense, will reach the common consumers of the country.

It is, therefore, our bounden duty to play our part jointly and effectively in disseminating various schemes to the common consumers of the country. In this regard, the role of the voluntary consumer organizations, consumer activists, non-governmental ...

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