Marketing Management

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It is in this sense that marketing has been defined as "all the activities involved in the creation of place, time and possession utilities". Marketing is thus concerned with "handling and transportation of goods from the point of production

To the point consumption". In this journey of goods from the manufacturer's warehouse of producer's granary or miner's yard to the ultimate consumers, several difficulties have to be removed. Firstly good are to be removed from the place of their origin to the place or places where their need is felt. This is creation of place utility. Secondly, goods are to be made available at a time when they are needed. It means that they must be stored and protected against fire, rain, pests, thieves etc., till that time. This is creation of time utility. Finally, the ownership and ultimately the possession of these goods are to be transferred from the producer or the manufacturer to the ultimate consumer. This has been referred to as the creation of ...

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the changing needs of market place.

8. Marketing is a total system of interacting business activities designed to plan, promote and distribute need-satisfying products and services to existing and potential consumers.

9. Marketing starts with the identification of a specific need on the part of the consumer and ends with the satisfaction of that need. The consumer if found both at the beginning and the end of the marketing process.

10. Marketing originates with the recognition of a need on the part of consumer and terminates with the satisfaction of that need by the delivery of usable products at the right time, at the right place and attain acceptable price.

11. Marketing is ...

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