Important Elements Of A Campaign Strategy

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of partisanship has led to a rise in issue-based
voting, therefore making a candidate's knowledge of the issues a much greater
factor. Yet, simply having knowledge of an issue is not sufficient. A concrete
stance should be taken on positional issues. The phrase "concrete stance" tends
to imply that the position taken should be somewhat extreme when all it really
infers is that it should be a belief held consistent throughout the campaign.
In all actuality, it is in a candidate's best interest to avoid taking any
extreme views if at all possible. Recognizing the voters who are supporting
the office seeker is important in managing a campaign because it helps to ensure
retaining those voters. More importantly, the undecided voters or those who are
"on the fence" must be targeted for relentless campaigning. This group contains
the "sway votes" which are an integral part of winning any election.
Understanding the issues and the voters is something that should be done when
running ...

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