Nike Case Analysis

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and implement a new one that would focus on micro-segmentation as the strategic steps to take in the future.

Problem Identification

Nike has grown into a titan in the sports industry from a small startup between Bill Bowerman and Phil Knight. Nike brought in $15 Billion in revenues in 2006 grown 9% from the previous year. It also supplies the world's greatest sporting events, it is partnered with top profile athletes and has achieved several other milestones. The problem that Nike faces is firstly to move away from a male dominated culture and generate momentum from an almost non-existent women's footwear and apparel market. The question I am going to analyze is "What will it take to make the category-driven approach successful?"

Analysis

Nike intends to pursue to develop a woman's fitness business through an initiative project called "Change the Game". Under "Change the Game" the senior management of Nike selected the top five potential opportunities that would help ...

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