The Power Of Persuasion

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of site and sound, being able to see that beautiful woman drink that soda and hearing her reaction is why televisions advertising are so successful. Companies use popular and appealing people in most commercials such as, models, movie or television stars, and even professional athletes to endorse their products. They figure if children and even some adults idolize and look up the people in the commercials they will want to use the same products their idols use.
Aside from television, which stimulates site and sound, there are still other methods of advertising. The radio for instance can only reach the sense of hearing. Radio ads still utilize the same strategies that television uses but instead of having the picture shown on a screen, radio ads paint the picture in your mind. The picture imagined might not be in your head as long as one seen on television but the radio also uses to its advantage the use of jingles that describe a product and catchy sales pitches. Other ...

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