Tyson Food Inc.

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directly to large grocery and restaurant chains. From 1987 to 1991, poultry processing shipments have increased from $14.913 million to a total of $21.703 million, exhibiting a steady percent change increase that peaked in 1988-89 at +22.2 percent and is not at +3.7 percent. Export value increased by a factor of 22 percent from 1990 to 1991 and import value increased in the same period by 15.6 percent. The industry is affected by) feed prices, which have declined of late, a factor that can widen profit margins. Firms in the industry are able to a degree to control the influence of feed suppliers by producing their own feed. Consumption of poultry and poultry products is continuing to increase (68.4 pounds chicken and 18.0 pounds turkey per person in 1994). Top four producers, among which Tyson is placed, capture less than 40 percent of the market; competition tends to focus on price and quality. Brand recognition is vital in obtaining shelf space, as Tyson's acquisition of Holly ...

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