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Advertisements And The Consumer - Term Papers

Advertisements And The Consumer

Throughout our everyday lives we are bombarded with an array of advertisements. Whether it is the TV, radio, newspaper, or billboards, the goal of advertising is the same. The goal of most advertising is to twist the truth - or in other words, to deceive.
I will be analyzing the nine ads in our English book on pages 167 - 175. The first ad is about the cereal Shredded Wheat. This ad was published in 1913 and was appealing to the woman's upcoming right to vote. The ad uses this upcoming event to make the women realize that they have yet to have this freedom but in the mean time she can exercise the right to vote with her pocket book. Vote for Shredded Wheat? As the ad says, "Every ...

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The manufacture claims if you do not use this soap no man will ever find you attractive enough to marry, even if you are intelligent and have a great sense of humor. The ad for Lux Toilet Soap shows several shots of a beautiful Hollywood star. She is giving her testimonial of the product. Through manipulating the star's testimonial, the advertiser feeds us several lies. The first is, if you use this soap then you will be more attractive, receive admiration, and you will also find love. The second claim is that it will turn "average skin into a tea - rose complection."
The fourth ad is by General Electric. This ad was printed during WWII (1942) and told a very familiar story. Men were at war and their wives did nothing but wait for their return. Don't despair! General Electric will take your sorrows away if you by one of the products! You know that money buys happiness and so do electronics.
The fifth ad is for Listerine Antiseptic (1954). This ad assumes that you are already a ...

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Advertisements And The Consumer. (2007, July 16). Retrieved November 28, 2024, from http://www.essayworld.com/essays/Advertisements-And-The-Consumer/68100

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PAPER DETAILS

Added: 7/16/2007 02:32:01 PM
Category: Social Issues
Type: Premium Paper
Words: 684
Pages: 3

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